With AI, things are becoming easier to get done. For the ones who don’t own the job or don’t have the full picture, it seems like everything is possible. Everything can be done in an hour.
But at what cost?
It’s not always because we can, that we should.
The cost of maintaining an idea is much higher than raising it.
Identify the constraints. Identify them early. Challenge them, ask yourself ‘what ifs?’, remove or add them, but work with them, towards them, with ethics.
Explore every possible path, because that is now faster than ever. But don’t overlook the constraints and the importance of making the right choice about what do you push forward. Don’t let your excitement for what’s new blind you to what’s right, and to get ahead on the why.
Always remember the purpose. That’s what design is for, expressing the purpose.
As Monsieur Eames once said, design is an expression of purpose. 1
Always remember that.