I'm a Brazilian designer living in Auckland, New Zealand.

I'm currently lead product designer at Basis, a Kiwi startup drawn to accelerate the green energy revolution with the world's first smart panel.

Previously, I have worked with early-stage startups, design studios and with brands such as Mastercard and Booking.com, among others.

I enjoy crafting products and systems, with a focus on interaction design and I care deeply about function and quality. I believe that design rely heavily on constraints and I use them as a compound to creativity.

When not designing, you can find me in nature with my dog, cooking, reading, playing the guitar or taking photos. I'm always listening to music and I do yoga every day.

I'm usually on Are.na, and lately on Github.

You can reach me at @jdercha or hi@jaderocha.com