I'm a Brazilian designer living in Auckland, New Zealand.

I'm currently lead product designer at Basis, a Kiwi startup drawn to accelerate the green energy revolution with the world's first smart panel.

Previously, I have worked with early-stage startups, design studios and with brands such as Mastercard and Booking.com, among others.

I enjoy crafting products and systems, with a focus on interaction design and I care deeply about function and quality. I believe that design rely heavily on constraints and I use them as a compound to creativity. This helps my thinking process, where I seek to set strict rules, and think like an engineer.

When not designing, you can find me in nature with my dog, cooking, reading, playing the guitar or taking photos. I'm always listening to music and I do yoga every day.

I'm usually on Are.na, and lately on Github.

You can reach me at @jdercha or hi@jaderocha.com